Spatiotemporal trends and factors influencing online attention for China’s tea industry

In the context of “Internet plus” era, study tea industry online attention is a new perspective in research on and an opportunity for sustainable high-quality development this industry. Based Baidu index, paper obtains web data from 2012 to 2021, analyzes spatial temporal evolution characteristics using seasonal concentration index geographic quantitatively discusses influencing factors correlation analysis GeoDetector. The results show following: interannual change China’s shows “rapid growth, high level stability, slow decline,” monthly distribution has intense concentration, mainly March-April October, interday peaks weekdays. geographical with overall trend “light first, then light dispersion.” migration trajectory center tilted toward southwest. Economic status, residents’ income, natural environment growing, leisure time followers, price are essential affecting attention. contrast, other we have chosen weaker impact compared few just mentioned.